Solito - Branding Identity Design
Aim of The Project
Branding Identity & Stationary
Brand Overview
Solito is a conceptual Mexican restaurant imagined as part of a branding identity exploration. The brand celebrates the vibrant culture of Mexican cuisine through small plates and carefully curated authentic dishes. The identity was designed to capture the warmth, boldness, and communal spirit of Mexican dining while adapting it to a contemporary, urban context. The branding emphasizes vibrant colors, and handcrafted illustrations that reflect authenticity and cultural richness.
Duration
2 Months
Adobe
Photoshop
Procreate
Adobe
Illustrator
Tools Used
Conceptualization:
Bold typography and playful logos combine with earthy yet lively colors inspired by Mexican landscapes and street life. Cultural motifs like cacti, sombreros, and chilies add authenticity without feeling cliché, while applications across menus, coasters, and signage create a cohesive identity. The result is a warm, modern brand that reflects Solito’s ethos of small plates, big flavors, and shared experiences.
Logo Design
Primary logo
Secondary logo
Fonts & Colour palettes:
B43C24
DC772C
Primary Colours
C5C2BA
D8C451
Secondary Colours
16171A
Illustrations
Stationary Design
Business Card
Menu Cards
Signage
Coasters
This portfolio brings together work from across my academic and professional journey, spanning multiple design disciplines. It is presented as a shopping cart of ideas with each object leading to a different part of the site.