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Aim of The Project:
Logo design & packaging design

Brand Overview
Trinetra is a wellness brand offering handcrafted incense cones rooted in tradition and spirituality. The brand emphasizes purity, mindfulness, and sensory balance, creating products that transform everyday rituals into calming, intentional experiences. With a focus on natural ingredients and cultural heritage, Trinetra positions itself as both authentic and contemporary, appealing to those seeking peace, focus, and emotional grounding in their daily lives.

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Rectangle
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Adobe
Photoshop

Procreate

Adobe
Illustrator

Canva

Tools Used

Duration:
7 Months

Conceptualization:
The concept behind the branding identity is to visually depict peace and serenity. The client, with his clear vision for the product, made the design process easier, as we focused on portraying the importance of tranquillity in solitude through an incense product. Since the product was launched at middle-high income households in India, there had been extensive discussions of incorporating elements familiar to the audience without making it too religious.

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Fonts & Colour palettes:

Primary Colours

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C8A163
image 63

Secondary Colours

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trinetra org logo (1)
trinetra org logo (1)-01
trinetra org logo (1)-01 1

Logo Design:

Packaging design

Mockups

Standing Square Box Mockup
Perspective Square Box Mockup 1

Dieline

Dieline for cutting-01 1

Front side

trinetra packaging (5)-02

Back side

trinetra packaging (5)-01

Arundhathi has been an absolute delight to work with. Her sincerity, professionalism, and dedication consistently stood out throughout our engagement. What truly set her apart was her proactive and thoughtful approach - she didn’t just execute tasks, she guided us through the design process with clarity and patience. Her ability to deeply understand our vision helped us forge a stronger connection with our brand. We’re incredibly grateful for her integrity, creative insight, and her unwavering commitment to excellence.

Mohit Yadav, Founder, Trinetra Aroma

This portfolio brings together work from across my academic and professional journey, spanning multiple design disciplines. It is presented as a shopping cart of ideas with each object leading to a different part of the site.

Portfolio

Say Hello!

India | Singapore

  • Instagram
  • Linkedin
  • Dribbble
  • Behance
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