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Aim of The Project:
Logo design & packaging design
Brand Overview
Trinetra is a wellness brand offering handcrafted incense cones rooted in tradition and spirituality. The brand emphasizes purity, mindfulness, and sensory balance, creating products that transform everyday rituals into calming, intentional experiences. With a focus on natural ingredients and cultural heritage, Trinetra positions itself as both authentic and contemporary, appealing to those seeking peace, focus, and emotional grounding in their daily lives.
Adobe
Photoshop
Procreate
Adobe
Illustrator
Canva
Tools Used
Duration:
7 Months
Conceptualization:
The concept behind the branding identity is to visually depict peace and serenity. The client, with his clear vision for the product, made the design process easier, as we focused on portraying the importance of tranquillity in solitude through an incense product. Since the product was launched at middle-high income households in India, there had been extensive discussions of incorporating elements familiar to the audience without making it too religious.
Fonts & Colour palettes:
Primary Colours
16171A
C8A163
Secondary Colours
D9D6D2
776657
861619
Logo Design:
Packaging design
Mockups
Dieline
Front side
Back side
Arundhathi has been an absolute delight to work with. Her sincerity, professionalism, and dedication consistently stood out throughout our engagement. What truly set her apart was her proactive and thoughtful approach - she didn’t just execute tasks, she guided us through the design process with clarity and patience. Her ability to deeply understand our vision helped us forge a stronger connection with our brand. We’re incredibly grateful for her integrity, creative insight, and her unwavering commitment to excellence.
Mohit Yadav, Founder, Trinetra Aroma
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This portfolio brings together work from across my academic and professional journey, spanning multiple design disciplines. It is presented as a shopping cart of ideas with each object leading to a different part of the site.